The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
Last Germ
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Earhart
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Ali
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Co-Promotions
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
Nurses Save Lives
Agency: BBDO / New York + MJZ
Client: Johnson & Johnson Category: Craft - Cinematography / Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Integrated Campaign
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Innovation in Film
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Online Films & Video / Pre-Roll - Campaign
Last Germ: Day 1 - Bad Dream
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Last Germ: Day 5 - Cleaning Syndrome
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Publishing / Newspaper - Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Long Form - Single
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema
It's Yet Another Tide Ad, Again
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Kiwi Portraits Completed: Chandos
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Craft / Illustration - Single or Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands Category: Media Relations
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Digital / Social Media & Viral Marketing - Single
Protect Like A Mother
Agency: McCann / New York + Framestore / New York + Cut + Run / New York
Client: Lysol Category: Craft - Visual Effects / Single
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Ambient Media / Live Events
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Guerrilla Marketing
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Typography / Static
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19006G
Award:
2019 Radio & Audio Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19016G
Award:
2019 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Annual ID:
OS_RA19002S
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Annual ID:
OS_PO19050B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Annual ID:
OS_PO19051B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19004B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19005B
Award:
2019 Radio & Audio Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Annual ID:
OS_RA19003B
Award:
2019 Film Merit Award
Agency:
Rethink
Client:
IKEA
Title:
Lamp 2
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19053M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19044M
Award:
2019 Integrated Merit Award
Agency:
Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Co-Promotions
Annual ID:
OS_IG19024M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19086M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19063M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19064M
Award:
2019 Film Merit Award
Agency:
Rethink
Client:
IKEA
Title:
Lamp 2
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19085M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Korefe / Hamburg
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19143M
Award:
2019 Integrated Merit Award
Agency:
Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Annual ID:
OS_IG19019M
Award:
2019 Film Merit Award
Agency:
Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Innovation in Film
Annual ID:
OS_FI19125M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI19101M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 1 - Bad Dream
Category:
Broadcast / Single
Annual ID:
OS_RA19024M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 5 - Cleaning Syndrome
Category:
Broadcast / Single
Annual ID:
OS_RA19025M
Award:
2018 Film Best of Discipline Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18020G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18004G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18005G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18020G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18009G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18002G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18050G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18016G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Annual ID:
OS_FI18011G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18045G
Award:
2018 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad, Again
Category:
Television / Short Form - Single
Annual ID:
OS_FI18003S
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Integrated Branding
Annual ID:
OS_CP18011B
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18005B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Chandos
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18021B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Van Gogh
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18022B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Vermeer
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18023B
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18180M
Award:
2018 Public Relations Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Annual ID:
OS_PR18072M
Award:
2018 Public Relations Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
P&G Masterbrands
Title:
Olympic Moms
Category:
Media Relations
Annual ID:
OS_PR18037M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18076M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann / New York + Framestore / New York + Cut + Run / New York
Client:
Lysol
Title:
Protect Like A Mother
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI180131M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18136M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18139M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18062M
Award:
2018 Direct Marketing Merit Award
Agency:
FCB / Chicago
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Guerrilla Marketing
Annual ID:
OS_DI18086M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Typography / Static
Annual ID:
OS_DE18115M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Annual ID:
OS_FI18056M